New book – Grasping Social Media

I wanted to draw your attention to the book I have just released titled Grasping Social Media.

As a baby boomer, I have been fascinated and excited by the enormous social change that social media is bringing to business and to society more broadly. It is re-shaping the way we behave, how we interact with each other and how we do business. Yet in some ways this is only the beginning, and there is so much more change to come in the future.

For some time now, I have participated in this journey and have collated my thoughts and experiences that have now culminated in this book.

This is not a “how to” manual of social media or the do’s and don’ts of using Facebook or Twitter. There are plenty of others who have gone before me on those themes. Rather this is my story and journey highlighting my experiences and perspectives in the social media space. Once a sceptic, I am now a strong advocate for social media to drive business and social change.

I hope you have the opportunity to enjoy both the book and your own experience of social media. Here are the links to the book – the hard copy version, the Kindle version and also to

You can also like the Facebook page.



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