Way back when I got my master’s degree in Marketing they used to teach the four Ps of marketing – product, place, promotion, and price. While I think there is still some validity in this model, the digital age has caused a need to revamp marketing executive’s approach. This was covered in last week’s post “The New Customer Demands New Marketing.” Use this approach to yield social marketing success and consider the four Ps of content and social marketing.
Content marketing and social marketing go hand-in-hand … you cannot have one without the other. When developing your content strategy to reinforce what your brand stands for, consider People, Publishers, Producers, and Passing-on. These are your four Ps of Content and Social Marketing.
People – as always, you must start with an understanding of the people you are talking to and engaging with. Forget about the content you…
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